Services
Made to order, never off the shelf.
SaltFable builds each scope around where your business is now, what you’re working toward, and what will actually help you get there. Most proposals include one or two thoughtfully considered routes, from a focused engagement to the full works, without padding the package with things you don't.



Brand Identity
Maybe the food is worth crossing town for, the space is beautiful, or what you make should be flying off the shelf... if people could just get it. Instead, every menu, label, page, post, or launch becomes another guessing game, while the people you made it for are missing what makes the business special.
We’ll uncover what deserves to be remembered and build the identity around it, so the whole experience feels like it could belong to no one else. From the sign above the door, to the thing they take home. Clarity, confidence, and easy decisions for you, and a stronger reason for them to book, buy, come back (often!), and tell their friends.
Your project may include:
Research & brand strategy
Positioning & messaging
Moodboard
Creative direction
Logo suite
Typography
Color palette
Supporting graphics
Custom illustration & patterns
Photography direction
Packaging & labels
Menus & signage
Print collateral
Social & digital templates
Brand guidelines
Launch & implementation support
Brand Signatures*
& more!
Brand identity projects begin at $4,500 (USD). Investment is shaped by the depth of strategy, the size of the identity system, and the real-world pieces needed to bring it all together.
Web Design
Your website shouldn’t make people hunt for the menu, the booking button, or the reason they should care. We’ll make everything easy to find, lovely to look at, and convincing enough to turn curious clicks into bookings, orders, and inquiries.
Already have a brand you love? Bring it along. SaltFable can work from an existing identity, or shape the brand and website together when the whole thing could use some attention.
Your project may include:
Custom or semi-custom Wix, Shopify, or Squarespace site
Website strategy and page planning
Domain setup assistance
Image sourcing and direction
Mobile optimization
Basic on-page SEO setup
Booking, shop, or email integrations
Maintenance guide and walkthrough
Launch support
Web projects begin at $4,500 (USD). Every scope is shaped around the number of pages, platform, functionality, and how much of the brand and content groundwork is already in place. Focused and semi-custom options may be available for smaller scopes.

Design Partnerships
A creative partner, minus the full-time hire.
There are launches to plan, menus to update, packaging to extend, websites to keep alive, and “quick little things” that are neither quick nor little.
A Design Partnership keeps SaltFable close—already familiar with the brand, the files, and where the business is headed. Less re-explaining. Fewer scattered decisions. More good ideas actually making it out into the world.
A GOOD FIT IF:
Design needs keep coming up, but a full-time hire would be more person, payroll, and commitment than you need.
You’re tired of finding and re-briefing someone every time a menu, launch, campaign, or website update appears.
Your brand is solid, but keeping every new piece thoughtful and consistent is becoming a job of its own.
You want a creative partner who knows the business well enough to bring ideas, not just execute requests.

1
Creative Access
For the steady stream of everyday design that keeps piling up. Reliable support, a familiar set of hands, and far fewer “who can make this?” moments.

2
Studio Support
For brands in motion and seeing growth. Campaigns, launches, new ideas, and a need for someone who can think a few steps beyond the individual request.

3
SaltFable Partnership
For businesses ready to keep a creative partner properly at the table. Deeper planning, bigger ideas, art direction, and someone truly invested in shaping where the brand is going next.
À La Carte
Sometimes you don’t need the full works, or someone on call month after month. You just need one clearly defined piece done really, really well.
Think packaging, menus, signage, launch materials, presentations, illustration, or another standalone project that deserves more thought than a quick patch job.

Let's lay it all out on the table.
What Happens Next?
Tell Me Everything
You submit an inquiry form. Tell me what you’re building, your big ideas, what feels not-quite-right, what you need help with, and anything else taking up too much space in your brain.