The Clay Warehouse was built around community from the start—a place to buy supplies, fire your work, take a class, ask questions, or just spend time around other people who love clay. The challenge was creating a brand that could hold all of that without feeling overly crafty or expected. I took cues from nostalgic 70s design, using playful typography, warm color, and a slightly offbeat visual language to make the brand feel welcoming, memorable, and full of personality. The result is a space and identity that feels like a real home for makers, and TCW has since become the top-rated clay studio in the Lower Mainland.